In some ways it’s more challenging than ever in Southern California recruiting. Our practice is heavily weighted in technology and digital media, with a splash of the up-and-coming cleantech industry as well. Things are moving and changing fast, and it’s a bit breathless keeping up. The surge in analytics and/or “big data” companies in the region is a great example of an industry inventing itself as we speak.
Anybody associated with a business with a significant digital storefront is familiar with web analytics. Until a couple years ago, “analytics” was practically always associated with “web”. Not so any more. Ten minutes ago, IBM ran a full 30-second TV commercial during the U.S. Open, touting the importance their analytics services to their customers. When tech number-crunching appears on TV, you know there’s a move afoot. Nobody I’ve asked the question recently has felt they need any more data. We’re all swamped. The trick now is to do something useful/profitable with it. Where is the competitive advantage to be found in all the data we all have access to—much of it for free. Can you give your business an edge by checking your Google Analytics dashboard on a regular basis? Maybe. But there is a next-generation, industrial-strength industry growing up around a simple idea: your data can make you more money. The details are not so simply summarized. But believe me, each of these locally headquartered companies will be happy to explain their angle! I make no claim that this list is complete [Hint to other companies: Add a comment or send me a note], but these have appeared on our radar and stayed there for at least a year. I’ll try to cut through the marketing speak to get at the distinguishing features of each business.