SoCal Tech & Digital Media: Analytics Companies

In some ways it’s more challenging than ever in Southern California recruiting. Our practice is heavily weighted in technology and digital media, with a splash of the up-and-coming cleantech industry as well. Things are moving and changing fast, and it’s a bit breathless keeping up. The surge in analytics and/or “big data” companies in the region is a great example of an industry inventing itself as we speak.

Anybody associated with a business with a significant digital storefront is familiar with web analytics. Until a couple years ago, “analytics” was practically always associated with “web”. Not so any more. Ten minutes ago, IBM ran a full 30-second TV commercial during the U.S. Open, touting the importance their analytics services to their customers. When tech number-crunching appears on TV, you know there’s a move afoot. Nobody I’ve asked the question recently has felt they need any more data. We’re all swamped. The trick now is to do something useful/profitable with it. Where is the competitive advantage to be found in all the data we all have access to—much of it for free. Can you give your business an edge by checking your Google Analytics dashboard on a regular basis? Maybe. But there is a next-generation, industrial-strength industry growing up around a simple idea: your data can make you more money. The details are not so simply summarized. But believe me, each of these locally headquartered companies will be happy to explain their angle! I make no claim that this list is complete [Hint to other companies: Add a comment or send me a note], but these have appeared on our radar and stayed there for at least a year. I’ll try to cut through the marketing speak to get at the distinguishing features of each business.

Orange County

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Analytix on Demand (blog, jobs): Cloud-based “business intelligence” platform, primarily focused and small and medium businesses. They also have an enterprise offering.

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Alteryx (blog, jobs): Positioned as a development and deployment environment for custom analytics apps.

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Predixion Software (blog, jobs): Predictive analytics solutions, now focused on health care (smart move!) based on Microsoft business intelligence technology.

 

 

 

San Diego

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Algebraix Data (no apparent social media, jobs): Pitching SPARQL Server, a platform that applies semantics concepts to disparate and separate data sources, allowing breakthrough performance.

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Roambi (FB, jobs): Business intelligence platform and dashboards designed exclusively for use on mobile devices—leading to unique architecture and design features.

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries
Anametrix (jobs, blog, FB): Focus on marketing data unification and visualization for large online B2C brands.

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

ParAccel (blog, jobs): Selling a super-high performance analytics database and complementary technology.

 

 

Los Angeles

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Convertro (blog, jobs): Super-fine grain web analytics, marketing data unification, custom business insight algorithms.

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

 

Ace Metrix (FB): Detailed analytics for TV and video ads online.

 

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

JumpTime (LI): Not real easy to parse their marketing copy, but the core of their business is accurate valuation of online media assets.

 

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

Connexity ( jobs): Ad server, extra heavy on analytics to provide better ad contextual value.

 

 

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries MarketShare (blog, jobs): Big brained academics and business people digging deep into measuring cross-media marketing data and producing insights.

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

 

Factual (blog, jobs): Very rich data source for business locations, places, and retail products. API provided for client integration.

 

 

 

 

Top Executive-Search-Los Angeles  - SoCal Tech & Digital Media: Analytics CompaniesSoCal Industries

MomentFeed (blog, jobs): Platform for unifying marketing effort, including analytics for Facebook, Instagram, Twitter, foursquare, and more to come?